First there was a truck…
The first seed of what eventually would result in SLOK was planted a couple of years ago,somewhere in the streets of Brussels. Rich & Charlotte promised each other to do what we love and – most importantly – to do it together as it became clear we both had a soft spot for entrepreneurship. As time passed, our interest in spirits and non-alcoholic spirits matured and we became determined to transform it into a business plan. Once we settled on the idea of becoming mixologists, we tumbled into the next quest: realizing a concept and figuring out how to do it.
With determination to create a unique experience we started looking for a truck. One day a Burgundy Citroën HY popped up on our screen and like every self-respecting millennial we plunged into the adventure. So suddenly there was a truck…
… and then there was a brand
SLOK is a brand that relies on three core values: creating an experience for our guests, making honest and responsible choices and doing everything with a personal touch (please do not take this literally). These values take a prominent place in the products we offer and the way we serve the drinks.
Mocktails and cocktails made with qualitative ingredients is what we stand for. Not only the tonics, herbs and fruits are carefully picked, but we consciously select our spirits and non-alcoholic spirits based on the quality and the story behind the drink. We believe that working with high-end products while taking the ecological and local aspect into account is imperative to a durable vision. SLOK strives to give mocktails and their consumers the credit they deserve. Therefore, mocktails and cocktails are equally represented on our menu.
Apart from the drinks, we take a lot of pride in the way SLOK operates. We invested a lot of time and effort in the renovation of the truck. The story behind the car and its history were preserved while keeping our personal priorities from practical and ecological point of view on top of mind. The truck is fully autonomous and self-sufficient when it comes to water and energy. For the latter we rely on our zero emission power stations that are integrated in the truck.
What initially started with a promise resulted in a fun but responsible brand in which a lot of passion, research and friendship was poured.